Love Never Dies

Rifco presents Laila The Musical

Posted: 08.03.16

Romeo and Juliet is one of the oldest love stories in existence but it's the desi Laila Majnu original that has always captivated us - better costumes for a start! And now you can watch it in the best way possible, as an all-signing, all-dancing Rifco Arts production. From the creators of award-winning acclaimed musical Britain’s Got Bhangra, Laila promises to be the greatest retelling of the greatest love story ever told.

Originating in 7th century Persia, the bittersweet story of star-crossed lovers has been passed down through verse and song over centuries. It was popularised by 12th century Persian poet Nizami Ganjavi with his version Layla u Majnun and British poet Lord Byron described the story as the 'Romeo and Juliet of the east'. Predating Shakespeare’s play by 700 years, it is said to have inspired the bard’s tragic love story and has been the basis for numerous popular Bollywood films and songs.

The story of young love and feuding families is being given a modern musical twist by the Laila creative team. Artistic Director of Rifco Pravesh Kumar said, 'Laila Majnu is one of the oldest love stories but has rarely been told in the west. The story has travelled across borders and generations through music and verse and is a natural musical. I wanted to share this beautiful story and look at the timeless themes of love and honour in today's multicultural Britain. 

The cast includes singer Shin, who will be playing the role of Father, Reece Bahia as Qays, Ravin J Ganatra as Abba, Mona Goodwin as Laila, Kush Khanna as Atif, Sami Lamine as Tabrez, Sheena Patel as Zeenat and, Vedi Roy and Yinka Williams in the ensemble. The musical kicks off at The Watford Palace Theatre in April before touring The New Wolsey Theatre, West Yorkshire Playhouse, Warwick Arts Centre, Queen’s Theatre Hornchurch, Theatre Royal Windsor and The Lowry.

Rifco has been a resident theatre company at Watford Palace Theatre since 2011, creatively working together to bring audiences relevant and engaging stories which reflect the contemporary British Asian experience. Co-productions include Britain’s Got Bhangra (People’s Favourite Musical – OFFIES 2011), Break The Floorboards (Best Live Event – Asian Media Awards 2013), British Asian Film Festival, Happy Birthday Sunita and MummyJi Presents. They recently completed a successful UK tour of comedy drama The Deranged Marriage.

Catch Laila where you are:

2 - 17 April Watford Palace Theatre
Previews: 2 – 6 April / 01923 225671

27 - 30 April The New Wolsey Theatre, Ipswich / 01473 295900

4 - 8 May West Yorkshire Playhouse, Leeds / 0113 213 7700

10 - 15 May Warwick Arts Centre, Coventry / 024 7652 4524

17 - 21 May Queen’s Theatre, Hornchurch / 01708 443333

24 - 28 May Theatre Royal Windsor / 01753 853 888

31 May - 4 June The Lowry, Salford / 0843 208 6000 


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