Fearless Fabulous Fashion

Save 20% at on the new prêt collection by Raishma islam

Posted: 09.04.14

Dedicated followers of fashion will already be familiar with bridal couturist and celebrity dress designer Raishma. For 25 years, she has been at the forefront of British Asian womenswear. Although best-known for her experience as a bridal designer, Raishma has now moved into her own prêt range,  an understated, yet ultra-feminine collection of contemporary eastern inspired clothing.

Renowned for her beautifully crafted and versatile garments, Raishma’s latest line embodies some of her trademark characteristics that have made her outfits a firm favourite for the red carpet, sealing the label’s status as offering must-wear, front-row style. Raishma reveals: ‘We will have lots of neutrals but with a splash of colour. There will be kaftans and tunics perfect for a summery day and for going to the beach. There will also be a beaded collection with a 1920’s feel. Our collections range between £40- £350 so there’s something for everyone’s budget and best of all, they are timeless so you’ll be wearing them for a long time!’

Bangles/rings: Leju Necklace: Amish

Featuring stunning appliqué, intricate hand-beading and playful details, the collection offers something for everyone. Expect to see striking shapes, bold patterns and elaborate beading set against vibrant shades, inspired embellishments adorning outfits of subtle pastel tones, and beautifully executed lacework that would suit any occasion. With an eclectic, yet highly co-ordinated look, the Raishma SS14 range will see you right through the season.

Earrings/ring: Mawi Necklace: Samson Soboye

And it’s not just bags – the accompanying accessories are just as desirable. Distinctive, hand crafted beading, adorn her colourful range of clutch bags that perfectly complement the outfits. Ranging from vibrant zesty shades to classic understated neutrals, the clutch bags feature ornate clusters of crystals and gemstones, which add glitz and glamour and complete the ensemble.

Bracelet/necklace: Mawi Earrings: Amishi Shoes: Chloe B

Best of all, where before you had to make an appointment to visit Raishma at her Green Street boutique, you can now shop for her latest designs online, wherever you are in the world. Raishma enthuses: ‘The products are primarily designed by me, so you will find clothes that you won’t find any where else. Although our clothes have a fusion feel, they are mainstream with cross-over appeal – I’m confident that this range truly will change the face of British Asian fashion.’

Shop online at 
Asiana readers can save 20% on all purchases on the site between May 28th - June 4th 2014 using the code 20-off-summer
Hair: Dar Make-up: Armand Beasley

Interview by: Arsha Ali

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