Our verdict on the biggest Pakistani couture event of the year
The best of Pakistani couture was celebrated in the prestigious Central Hall, Westminster, London at the 8th annual Pakistan Fashion Week on 9th and 10th October 2015, featuring some of Pakistan’s premier fashion brands. We were blown away by the sheer class of the event, as well as the distinctive and beautiful designs from the land of the pure.
The two-day glamorous event was attended by keen fashionistas from all over the country who were treated to a sumptuous spectacle on the ramp and exhibition hall, where streams of stalls were set up, showcasing a stunning array of Pakistani collections. Hosted by renowned TV celebrity Hajra Lalji, top supermodels like Attiya Khan and Fauzia Aman stole the show on the catwalk.
Created by Riwayat, their journey has been a successful one starting from its humble beginnings in 2011 to now showcasing more than 40 designers from the subcontinent and beyond.
The glittering affair focused on latest trends in Pakistani designer-wear including contemporary and formal/bridal selections, displayed by renowned designers including Sonya Batla, Arshad Tareen, Sara Rohail Asghar, Lajwanti by Ana Ali, Aisha Naheed, Black n White, Bombay Stores, Chic n Kari, Erum Khan, Hassan Riaz, Hamna Amir, Javandi, Khadija & Ubaid, Mashaal Moazzam, Moazzam Abbasi, Nadia and Sahar, Nafeesa collection, Ahsan’s menswear, Novaira’s Collection, Rana Noman, Rani Eman, Refat Naz, Romana Rani Minahil, Sadaf Amir USA, Saira Shakira, Shazia Kiyani, Somal Halepota, Stussh, Tania’s Collections, Umshah and Warda Prints.
Eight years on and gaining strength to strength, Riwayat is doing a splendid job of promoting Pakistani fashion on a global platform and setting high precedents, to rival other big fashion conglomerates.
Event Produced by: Riwayat LTD
Choreography: Hajira Ahmad @ EBH
Official Photography : Shahid Malik
PR : Enigme Internationale
Head Stylist: Nabila
Make up: Madiha Sheikh & Saima Kiran
Hair: Sofia Qayyum