Passionately Pakistani

Pakistan's finest designers are heading to London for the Asian Summer Trunk Show in June

Posted: 23.05.16

The Asian Summer Trunk Show 2016, is getting ever closer and we are getting even more excited about it by the day! This glamorous shopping experience takes place at the Danubius Hotel on Thursday 9th June and features a host of designers from across the subcontinent. Brought to you by Nikaza Studio and Prints & Motifs, the show will feature designs that meet the needs of young, contemporary audiences looking for creativity, versatility and personality in their fashion choices. Each week we’ll be profiling the various designers to give you a taste of what they have planned.
This week we turn our attention to three of the Pakistani designers that will be showcasing their creations at the event. Be warned...each are them are exquisite!


Elegance, style and panache - this is what the fashion brand Shibori represents. Run by Creative Director Amna Usman, Shibori is stocked in exclusive fashion outlets all over Pakistan and abroad. Catering to the woman with a taste for standing out from the crowd, the brand has an eye on international fashion, and heart in real, accessible clothes that not only look good, but feel fantastic. Modern or traditional, heavily worked or elegantly embellished outfits - or the newly launched formal pretty pastels collection; everything by this fashion house is timelessly beautiful, season after season. Shibori’s aesthetic seeks to fuse a sense of restrained glamour with a flourish of chic; a design objective that forms the base of each of its collections. A Shibori outfit can be worn by women across age and body type with equal panache.


Waseem Noor is one of the most respected and well-known Pakistani designers. He is a man who loves colour and you only have to visit his store, it’s easy to see that he truly lives by his statement: 'Ladies love colours, and Life is nothing without colours.' Waseem creates versatile collections for his clients – be it semi-formal, formal or for a bride for her special day – Waseem Noor will make sure that his client feels truly beautiful in his stunning creations. See his latest designs and buy them directly at the Summer Trunk Show.


Fiza Osman entered the field of fashion in 2008 in Dubai and has never looked back since. Her pret focuses on a stylised fusion of eastern wear while reflecting western mood trends. Fiza's aesthetic has the distinct aroma of Pakistani art and traditional crafts which coupled with her diverse international exposure in various reputable fashion events helped her to introduce innovative elements, that exhilarate and endure. The collection that she will be showcasing at the Asian Summer Trunk Show features innovative embroidery and beading, an electric mix of stylish cuts with unfussy details of intricate lace tunics, capes, jackets, exclusive cut work pants and classical evening wear in variety of nets that fuse successfully femininity and strength together in one outfit.

Waseem Noor, Fiza Osman and Shibori will all be showcasing their collections at the Asian Summer Trunk Show on June 9th at the Danubius Hotel in Swiss Cottage, London. For further information about the event and all the other designers from India, Pakistan and the UK participating make sure you keep checking their Facebook page to stay up-to-date with the latest signings to the event.

You can also Pre-register at to you receive 10% discount on the day of the Summer Trunk Show, plus a chance for one lucky entrant to win an exquisite piece of jewellery from one of these leading designers.


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