Harpreet Saggu introduces Ilford’s new fashion boutique Phulkari

Posted: 01.03.12

We are the only boutique in the UK to sell authentic Phulkari…
Our store is named Phulkari after a traditional type of Punjabi embroidery based on floral motifs. It’s a colourful and graphic style that we know British women will love and it’s one of our specialist lines. The collection is part of our Rewaaz by Phulkari range, an exclusive brand designed in-store. 

Our suit fabrics are all natural…
We’ve hand-selected every material we sell, direct from India, made only from the finest fabrics. As well as cotton and banarasi silk, we sell wool for the cooler UK climate. Our
crepes and georgettes are available in a variety of weights and colours, with suits ranging from £45 to £180.  

We support established designers and fresh talent…
The store is arranged by designer, so when you come in you can browse through the latest collections straight from the fashion catwalks of India and Pakistan. Currently we specialise in female occasion wear and will soon be moving into bridalwear, expanding our designer ranges to include Sana Safinaz and Ritu Kumar. 

We’re proud to host ranges by some of India’s most respected designers...
Everything in store is on trend, allowing you to keep ahead of international styles. From Satya Paul’s latest catwalk saris to long chiffon tunics from Charu Parshar, there’s something appealing to women with all tastes.

Swapan and Seema are one of our biggest sellers… 
The Kolkata based duo specialise in retro Indian shalwars with a western twist that can be worn with the churidar or alone as a dress. In our first fortnight of being open we sold out their whole range!

We’re also proud to introduce Joy Mitra to the UK... 
Creating eccentric ethnic garments, Joy sources vintage saris and mixes and matches them with unusual remnants. The results are colourful anarkalis and fabulous churidars that are perfect for the modern fashionista.

It’s our passion for fashion that makes us unique… 
Phulkari is a family business run by four siblings. I’m a typical girl who loves clothes while my three brothers contribute their talents in different ways. We’re a young team bursting with enthusiasm and in less than a month since we opened have already attracted a huge fan base. We’re looking forward to growing our reputation as one of the most respected contemporary Asian fashion boutiques. 

• Phulkari Boutique
189 Ilford Lane, Essex, IG1 2RU. 
Opening hours: Mon-Fri 11am-7.30pm.
Sat 11am-8pm Sun 11-6pm.
t: 0203 538 3066


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