London gears up for Asiana Fashion Expo

We prepare for the 1st major Asian fashion event in the world!

Posted: 15.02.13
 London gears up for Asiana Fashion Expo

Over the weekend the Asiana team will be hard at working gearing up for one of the most exciting events we’ve ever organised.

We’ve invited 50 of the biggest fashion houses, wholesalers, manufacturers and suppliers from India and Pakistan to exhibit and showcase their work, direct to hundreds of Asian fashion retailers in the UK – it’s the first time ever they’ll have access to the biggest range of new Asian fashion all under one roof, as well as the first event of its kind in Europe and the world.
As well as a chance to meet sellers, find out about the latest trends and place orders, visitors, who are all British and European based retailers will be able to enjoy four catwalk events featuring clothes from leading fashion houses from Delhi, Mumbai, Punjab, Jaipur, Surat, Lucknow, Kolkatta and Benaras.

Managed by the Asiana team, this week, our offices have been inundated with some of the most exquisite garments we’ve ever seen. Rail after rail of saris, lenghas and suits in every colour, design and style imaginable have taken over our offices and we can’t wait to show them off.

Creative Director of the catwalk show Anisha Vasani who recently managed the Asiana Bridal Show fashion catwalk, said: ‘While the rest of the capital prepares for London Fashion Week, we’re giving the Asian fashion industry a chance to shine. We’re showcasing collections from 28 high profile fashion houses on the catwalk, spread across four separate fashion shows. As ever we’ll be creating something really special; our shows are unlike anyone else and I’m pleased to say, we’ve got some stunning outfits lined up!’
For retailers, the Asiana Fashion Expo gives them access to clothing that until recently has been out of their reach. Chand Ahmed, of Khushboo's by Chand, explains: 'Many boutique owners are of Pakistani origin, which makes it difficult for us to get visas for India and visit suppliers.
This Expo is a fantastic idea because it brings the Indian suppliers to our doorstep.'

The Asiana Fashion Expo takes place over two days, the 18th and 19th of February, at the five star Sofitel London Heathrow airport. 
The event is open to trade-only.


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