Spend a night at the trendiest hotel in town says Shuborna Rahman
Soho is often imagined to be a hedonistic entertainment district with fashionable restaurants, clubs and popular with trendy arts types and gay community. However, tucked away in the heart of the area is a newly opened hotel that is worth discovering for a luxury short break. One of the most beautiful sights upon entering The Nadler Soho’s entrance is artist Hew Locke’s first permanent artwork in London: the sculpture Selene is hard to miss and is already becoming a Soho landmark in its own right. A contemporary piece of work which was especially commissioned by the hotel, it is based on a Greek goddess of the moon and magic.
Nadler’s charming CEO Robert Nadler speaking about the concept behind his hotel explains that his property is about 'affordable luxury' with a focus on style over substance - at The Nadler he has created something truly different. Indeed, on first glance you can see that the interior design is luxurious yet comfortable and the property features an exceptional penthouse suite: perfect for longer stays and for those Soho types looking for photo-shoots or to book in a celebrity/VIP stay. The interior design of the hotel is managed by Clarissa Nadler, CEO Robert Nadler’s wife, while the newly installed artwork was created by Ronald Diennet, Robert’s step son, with furniture, fixtures and equipment upgraded under the management of Robert’s other step son, Dorian Dreyfus making the hotel a true family affair.
Comprising 78 rooms, a number of which come with terraced courtyards or Soho Square views, I found the deluxe room I stayed in well planned and spacious with a sleek and sophisticated feel about it with a handy pull out kitchen offering BRITA water taps. As a media buff, emphasis on technology meant you could quickly download apps and catch up news. Particularly exciting was the unique pillow menu for a relaxing night’s sleep which for an insomniac like me was highly welcomed! Highlights were the high quality linen from Josephine Home, ghd hairdryers (essential for all women and handy not to have to drag your own set around) and room amenities from Gilchrist & Soames; a good choice of popular brands designed to make the guest feel at home.
Continuing its focus on ‘service with a smile’, the heart of The Nadler experience are the front desk 'Local Ambassadors'. Although the hotel does not have its own dining facilities it is tapped into the local neighbourhood and the Local Ambassadors provide introductions to the best bars, most exciting restaurants and what to do in the local community which is in line with Robert Nadler’s hope that instead of opting for a hotel bar/restaurant with pricey overheads, guests should be encouraged to pop out and discover Soho's own culinary delights, thereby supporting the local economy.
A true gem of a hotel in the heart of one of London’s most exciting areas, Nadler Hotel Soho is a great place to visit.
The affordable, luxury boutique hotel group forms part of the group’s award-winning portfolio and is currently made up of The Nadler Kensington and base2stay Liverpool.Rates start from £145 per room per night.
For more information on Nadler Hotels visit www.thenadler.com.