Where Heritage Meets Hair Luxury
Founder Uzma brings together tradition, self-care, and modern beauty through her empowering hair-care brand that’s winning hearts across the UK
For many South Asian women, hair is more than a beauty statement – it’s a symbol of identity, care, and culture. Drawing from this heritage, Uzma, founder of LISH LDN, set out to reimagine hair care for a new generation. What began as a personal journey of restoration soon evolved into one of the UK’s most talked-about boutique beauty brands.
Founded in 2020, LISH LDN (Love In Self Healing) was created from Uzma’s own experience with damaged, over-processed hair. Frustrated by harsh chemicals and fleeting results, she began blending natural ingredients rooted in traditional remedies – the kind passed down through generations. The result? A line of luxurious, 100% vegan and organic oils that bridge the gap between cultural wisdom and modern science.
“LISH London is a one-stop-shop for all hair and beard care needs,” explains Uzma. “It’s suitable for all hair types and can be used as a styling tool or to manage underlying hair issues. It’s 100% natural and helps to fight problem areas, hair loss, balding, lack lustre, split ends. We have had real results where hairdressers have noticed visible differences in customers and asked what they have been doing. It’s a big achievement starting from just a hair oil to now having a family of products and accessories each which has a benefit to hair, scalp and skin!”
The brand’s aesthetic is as sleek as its philosophy – understated gold and black packaging paired with a minimalist London sensibility. But behind the elegance lies authenticity. LISH LDN’s approach is refreshingly honest: no overblown claims, just real, restorative results.
Beyond the beauty shelf, LISH LDN is building a community of empowerment. Through pop-ups, markets, and social media, Uzma and her team share not only products but also stories – celebrating the shared experiences of women balancing heritage and modern life.
In a beauty world often driven by trends, LISH LDN stands out for its purpose: a brand that embraces cultural pride, promotes self-care, and proves that true beauty starts from within – and shines through every strand.
LISH LDN Must-Haves
LISH Hair Oil – The cult favourite. A blend of pure botanicals that strengthen, soften, and revive.
Beard Oil – Lightweight yet nourishing, designed to soothe skin and condition facial hair.
Lash Serum – Gentle and effective, promoting natural lash health and fullness.
Accessories & Tools – From bonnets to brushes, the perfect companions for your LISH routine.
Get Social