What can the audience do to support?
Each item of clothing has a QR code on it which directly takes you to the specific blog post on that issue. Each blog post also contains petitions and donation pages to support.
Simply purchasing the pieces, reading the blog posts and donating to the causes will help aid the change and raise awareness.
(This can be found at www.sociallyawear.co.uk)
How do you decide which charities to team up with when providing donation pages?
We only work with charities which have a 100% donation policy. If a global issue comes up, we do our research and team up with charities which operate under this policy. We set up a page to donate directly to these charities so the audience know anything they’re giving is being received by the right people and will help the cause at hand.
Are you concerned with the effect of the current state of the world on your brand?
Initially, I was cautious but now I’m not as fussed with how well things do. The goal is to keep spreading the message. The platform is aimed towards spreading awareness from a non-biased standpoint and that’s what remains important to me.
Is the reactive nature of the current climate pressurising for your brand?
Yes. It’s pressurising in the sense of wanting to get a blog post and awareness out there immediately. However, there’s so many issues in the world it is hard as certain topics have to be prioritised.
What role has social media played in launching your brand?
A big role. That’s what we use to spread awareness. News outlets can remain biased but through providing snapshot informative images on our Instagram there’s also a direct link to go back to the blog for further information. A lot of causes now create awareness through social media as opposed to news outlets – it’s how our world operates right now.
What is the step-by-step process in achieving your aim of spreading awareness?
• Become aware of the issue. Our designs are used so people can see and share on social media, thus creating awareness.
• Internalisation. People need more information. This is where our blog and QR codes come in – to feed legitimate and non-biased information on such key topics affecting the world. Once internalised, the third step comes in.
• Change. Our ultimate goal is to create change in the world.
Umar continues: Although we are small right now, as long as we can raise awareness, we can create change in the world. We want to remain a channel in which this perception is spread.
A forward-thinking brand which provides all the information needed. Buy the merch, check out the blog posts on global causes, take a look at the donation links provided and get your friends and family to scan the QR codes on each piece to aid in raising awareness for such issues! Socially Awear has a strong future ahead and we, at Asiana TV, can’t wait to see its growth.
To support the platform and get involved check out Socially Awear at: