A new era of bridal shopping has arrived in Birmingham, at the heart of which lies luxury, personalisation and privacy. A long-held dream that Asif Malik the Designer and Owner at Sache Boutique has made come true; he has opened a floor dedicated to shopping in private. It provides the exclusive experience that women deserve when they choose their weddingwear, as Asif enthuses: “My clients have long told me they want to try on clothes without being disturbed by other members of the public. They want to feel like the centre of attention and have space to consider and style their outfits. I’m proud that I can now grant them their wish.”

Sache Boutique’s new dedicated bridal floor is available by appointment. Clients are invited to book a 1-2-1 bridal consultation with the store’s bridal specialists. Asif is also on hand to offer his expertise. The luxury floor contains plush sofa seating, flattering lighting, mirrors, changing facilities and choice. Asif explains: “Brides can try on outfits for every occasion from their traditional outfit to a lengha for their walima or nikkah, without leaving the floor. I’ve designed the experience so that every bride feels like an A’list celebrity. They can even invite their friends and family as guests to the consultation and fitting.”

Superstar service

Each consultation is tailored to the tastes and visions of the bride. It allows them to explore Saches’ collections in a relaxed, pressure-free environment, without the fear of someone walking in on them. It also means clients who wear the hijab can feel reassured that they’re in a woman-only environment so they can change outfits with ease, removing their headscarf if they want to.

The new bridal floor compliments Sache Boutique’s existing services; a Groom’s Gallery which is a haven for men, stocking sherwanis and formalwear, alongside partywear for women on lower floors. Brides can also browse through colour and fabric swatches to create customised outfits. Asif says: “Every bride is an individual and our new bridal floor gives them an opportunity to get involved in the creation of their bridal look. We encourage clients to explore bespoke designs which could mean lengthening styles, changing colours or even made-to-measure. It’s their day, I’m only here to facilitate the fashion, ensuring it’s everything they desire; delivered in a memorable and magical way.”

Sache Boutique
115 Alum Rock Road, Birmingham B8 1ND
0121 328 7024
www.sache.co.uk