
Fashion Frontier
If you’re planning your big day, here are several compelling reasons why booking an appointment at Frontier Raas isn’t just a ‘good idea’ – it’s essential…
Frontier Raas’ new Birmingham boutique – situated in Birmingham’s prestigious Jewellery Quarter, is fast becoming a go-to destination for South Asian brides and grooms whose wedding dreams combine tradition, artistry and something uniquely personal.
The Spirit of Frontier Raas
Frontier Raas is not just any ethnic wear retailer. Founded in India, they’ve built a reputation for artistry, quality craftsmanship, and a curated fusion of traditional and contemporary design. Its Birmingham store marks their second UK boutique after Southall. Why Birmingham? Because of the vibrant South Asian community, the heritage of textile and craft appreciation here, and a demand for bridal and groomswear that stands out.
The store stocks everything: from bridal lehengas (heavily embroidered, with classic silhouettes or modern twists) to sherwanis, suits, gowns, suit sets for women, sarees, and all the finery that goes with weddings.
So you’re not just shopping for a single item – you’re in a place that understands weddings as stories, as ceremonies, as a blend of family, identity, style and ritual.

Why Frontier Raas Birmingham Is Especially Good for You
• Local presence, global craft: Because Frontier Raas has stores across India and now the UK, they bring both authentic handwoven, artisan skills and the luxury feel many brides and grooms are looking for.
• Cultural fluency: When you walk in, you’ll find staff who understand what a mehndi, sangeet, nikah, reception demands – not just in terms of styles, but colours (reds, golds, pastels, bold jewel tones), fabrics (silks, velvet, net, brocade), and the emotional value these outfits carry.
•Wide variety: Whether you want the most opulent bridal lehenga or a subtle groom’s sherwani; an indo-western fusion gown or traditional sari; even matching sets for the family – Frontier Raas typically has a large spread. This means you get to compare many options in one place.
•Convenience: A UK store means fewer complications with shipping, customs, lead times compared to ordering straight from abroad. Alterations and tweaks are easier and faster locally.
When You Should Book
If your wedding is a year or more ahead, this is a perfect time to book an appointment. Even six to eight months ahead is acceptable, especially if you need customisation or very specialised designs. If you’re closer to your date, perhaps three-four months out, it’s still worth booking-just be transparent about your deadline (so staff can suggest options with faster lead times).

Why Book an Appointment?
Here are several reasons a booked appointment is beneficial – especially when buying your customised wedding outfit.
1. Time to Dive Deep
Weddings come with many choices – silhouettes, fabrics, embroidery styles, colour palettes, matching accessories, even underlayers. An appointment means you’ll have dedicated, undivided time to explore the full collection, try on multiple styles, get advice from specialists, and really imagine how each outfit works for you. Without rush.
2. Expert Guidance & Bespoke Adjustments
Bridal and groom wear isn’t like picking off-the-rack day dresses or suits. The right drape, fit, and comfort are crucial. The staff at Frontier Raas are experienced with tailoring, fitting, colour matching and offering creative tweaks. Sometimes you’ll want to adjust an element-say, modify a sleeve or change the colour of embroidery, or add a veil or cape.
These are conversations you can best have when you can try on pieces and get hands-on feedback. When you show up by appointment, these experts are ready to help.
3. Access to Full Stock & Special Pieces
Some of the best dresses, lehengas, sherwanis are held for clients who have booked appointments. Also, exclusive or high-end pieces may not be on open display at all times. Booking ahead ensures you can ask for pieces that may be waiting in storage, or scroll through special catalogue items, even bespoke or limited-edition pieces. You avoid disappointment that something you adored is “not here today.”
4. Relaxed Environment
Shopping for your wedding attire can be emotional and overwhelming. Being able to go at your own pace, with trusted guests (but not too many to crowd the moment), in a private fitting environment makes all the difference. An appointment means the staff are expecting you, space is cleared, time is yours – and you won’t feel rushed by other customers, store hours or people waiting behind you.
5. Adequate Time for Alterations & Accessories
Even if a garment fits perfectly off the rack, subtle adjustments are often needed-length, fit, adding embellishments, maybe changing linings or underlays. If you leave this until the last minute, you’ll run into tight timelines (especially with deliveries, tailoring schedules, etc.). Booking early gives enough margin. Also, accessories -jewellery, dupattas, scarves, shoes, matching pieces – are integral to the look. With enough time, you can coordinate everything.
6. Better Value & Peace of Mind
With an appointment, there’s less chance of impulse purchases just to “get something.” You’re more likely to make thoughtful choices, understand costs (embroidery, tailoring, transport if importing etc.), and compare styles. Plus, knowing the store has set aside time for you means the experience tends to be more organised and less stressful.

Tips for Making the Most of Your Appointment
• Bring photos of styles you like (colours, silhouettes, embroidery). Even a rough collage on your phone helps.
• Have an idea of your colour palette, ceremony schedule (which events you need outfits for), and budget (both for outfit and for alterations).
• Bring your undergarments, your shoes (or heels you’ll wear), and pieces you plan to wear (e.g. dupatta, veil) if possible-so you can see how the whole look works.
• Limit guests: Bring one or two trusted people whose opinions matter. Too many voices can be confusing.
• Ask about turnaround time: when the outfit arrives, when alterations happen, when you can do a final fitting.
Final Thought
Your wedding attire is far more than just a dress or a suit. It embodies your culture, your family, your vision for your most celebrated day. Frontier Raas Birmingham gives you the chance to make that vision real-with craftsmanship, choice, guidance-and under your own terms. Booking an appointment means you’re taking control: of style, fit, timeline, every single detail. And that’s how you walk into your wedding looking, feeling, and being the very best version of yourself.
Frontier Raas Birmingham: 90 Great Hampton Street, Birmingham B18 6EU
T: 07539 901109
Frontier Raas London: 39A South Road, Southall UB1 1SW
T: 07944 584202


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