Setting The Standards
Jauhar Jewels are the hottest new heritage jewellery brand in the UK
Purveyors of Pakistani tradition, Birmingham jewellers Jauhar Jewels are the hottest new heritage jewellery brand in the UK, filling a gap in the market that’s been crying out to be filled: Pakistani jewellery. History is at the heart of each piece which is handmade bespoke and personalised to the bride, ensuring you have a bridal jewellery set that doesn’t just dazzle on the day but will become a future family heirloom. Designer Sarw’at explains: “All the pieces are characterised by their historical influences, think back to the grand statement pieces worn during the Mughal empire in India, that side of the culture feeds into Pakistani bridal style and I wanted to be able to offer it to British brides who can’t make the journey to Pakistan to do their wedding shopping.”
Jauhar’s intricate jewels are 24 gold plated and feature semi-precious stones, nothing is painted, they are all true treasures. Pop into the DZiner Studio on Ladypool Road to see the collections, Sarw’at adds: “I don’t sell any pieces until a bride has tried them on. Choosing wedding jewellery is an important part of becoming a bride, there’s no pressure to buy, just come and have a chat see the options and discover what appeals to you.”
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