Backstage Pass Birmingham 2024

Backstage Buzz at the Birmingham Asiana Bridal Show – Glam, Glitz, and Pure Fun

This year the Asiana Bridal Show celebrated 21 years as the leading wedding and bridal event for UK brides. Hundreds of the nation’s wedding experts have joined us at the exhibition over the past two decades while thousands of brides have found the help and inspiration they needed to organise the wedding of their dreams.

The heart of the show is the Asiana Bridal Catwalk and though we’ve been developing these fashionable extravaganzas for over two decades the excitement, anticipation and hard work never tires; all thanks to the team behind-the -scenes that makes it happen.

Creative Director Indiya Ahmed curates the entire show which this year saw 8 leading wedding wear designers and brands take to the stage to reveal their new season looks: “The atmosphere backstage at every Asiana fashion show is filled with excitement, buzz and a touch of stress. A team of over 100 people including the AV team, MUAs, hair stylists, wardrobe dressers, choreographer and production team are required for every show which takes weeks of planning. This year it was great to have all of the UK’s most popular brands on the ramp, showcasing their talent to the world.

The stage itself looked incredible thanks to Matharus’ décor, turning the venue into a bridal wonderland. As the lights went up, Hira Shah and Strut London brought the choreography to life – models glided with poise, dancers moved with flair, and every performance was polished to perfection. Meanwhile, Paragon handled AV, sound, and lighting, making sure every shimmer and sparkle popped just right.

From gorgeous gowns to flawless choreography, the Birmingham show is all about mixing business with a serious dose of fun. It’s part wedding inspiration, part live entertainment, and all glamour. By the end, you leave buzzing – inspired by the creativity, wowed by the talent, and already dreaming about next year’s show. It’s not just a bridal show; it’s a full-on bridal experience.

Dream Team

The key creatives who devised the show

Creative Director: Indiya Ahmed
Head stylists: Zaf Shabir & Jawaad Ashraf
Assistant Styling/Backstage Management: Jin Thandi Adam Virdi, Afsheen Malik, Vinita Kalia
Hair & Makeup Team: Lubna Rafiq Academy
Choreography: Hira Shah – Strut London
Tailoring: Manoj Makwana
Photography: Pardesi Photo
Videography: ASD Media
Official AV, Sound & Lighting: Paragon
Official Decor: Matharus

Matharu’s Decor Stuns at the Asiana Bridal Show

Turning Birmingham’s biggest bridal event into a real-life wedding dream-and showing how they can do the same for you

When guests walked into the Asiana Bridal Show in Birmingham this February, the first thing they noticed was the atmosphere. The room didn’t just look beautiful-it felt magical. That was all thanks to Matharu’s Decor, who completely transformed the space into something straight out of a fairytale.

Everywhere you looked, there was something to admire. Rich fabrics in jewel tones flowed from the ceiling, floral arches framed every corner, and soft, golden lighting gave everything that perfect romantic glow. It was the kind of setup that made you stop, take a deep breath, and just wow.

The catwalk area was a real showstopper. Matharu’s designed a stunning backdrop with a mix of shimmering metallics and soft chiffon drapes-simple yet dramatic. As the models strutted down the runway in their bridal outfits, the décor made every design pop. It wasn’t just a stage; it was a statement.

Even the lounge area got the Matharu’s magic touch. Instead of plain chairs and tables, there were plush velvet sofas, mirrored coffee tables, and glowing lanterns. The deep emerald and ruby accents made the space feel cozy, elegant, and totally Instagram-worthy. It was the perfect spot for guests to relax, chat, and soak up the vibe.

But what really stood out was how effortlessly Matharu’s Decor blended creativity with precision. Every detail was perfectly planned, from the lighting angles to the floral arrangements. It showed just how much care and passion the team puts into their work.

And here’s the best part-you can have that same magic at your own wedding. Whether you’re dreaming of a grand, floral wonderland or a sleek, modern setup, Matharu’s knows how to bring your vision to life. They don’t just decorate-they create an experience that feels personal, warm, and unforgettable.

At the Asiana Bridal Show, Matharu’s Decor proved that great design isn’t just about looks-it’s about feeling. If you want your wedding to have that same wow-factor, you already know who to call.