‘The real definition of beauty’
Colourism is deeply rooted in our history, and stems back to the caste system and wealth which was used to determine someone’s value and still plays a role in shaping society’s beauty standard.
Growing up in a South Asian household, there has always been this stereotype and stigma, especially in the older generations, that if your skin is smooth and fair, you are considered more “beautiful.”
This is far from the truth and is fuelled by marketing and advertisements backed by celebrities and influencers, which aim to “fix” our dark circles, lighten our dark complexion and overall, portray our natural South Asian features as something unattractive.
For real change, we need to tackle the core problem. We need to start changing our mindset and our perception of what is beautiful. This doesn’t apply to South Asian women alone, but a mindset for the community.
For so long, we’ve struggled to fit within any definition of beauty, and if we keep hiding our natural selves, then nothing will change. Isn’t it exhausting trying to fit into a box? And why should we? If people tell you, you don’t fit within their definition of beauty then it’s time to create your own. Once we free ourselves from these societal constraints, we can begin building healthier relationships with our insecurities and use them in ways that can help change the way people think and feel. To me, that is powerful.